Perté

Perté represents a re-imagined and luxurious iteration of the classic Pert Plus brand, offering discerning consumers a premium hair care experience that embodies sophistication, exclusivity, and superior quality. Here's a summary of the product scope:

DELIVERABLES

logo

packaging

Product Design

Product Video

Social Media

logo

packaging

Product Design

Product Video

Social Media

logo

packaging

Product Design

Product Video

Social Media

Year

2020

Role

Brand Designer

Packaging Designer

Content Creator

Color theory

This palette was chosen to reflect luxury, warmth, and natural beauty:

#3D251E (Brown): Earthy and rich, symbolizing trust and natural ingredients.
#110F0B (Black): Elegant and bold, adds depth and contrast.
#F0E5D3 (Beige): Soft and calming, conveys cleanliness and warmth.
#FFFCF8 (Off-white): Light and minimal, adds balance and purity.

Together, they create a clean, high-end aesthetic perfect for luxury haircare.

This palette blends luxury and warmth with natural elegance.

#3D251E (Brown): Rich, earthy, and trustworthy.
#110F0B (Black): Bold and elegant.
#F0E5D3 (Beige): Soft, warm, and clean.
#FFFCF8 (Off-white): Light, pure, and balanced.

Perfect for a clean, upscale haircare brand.

The Label

For Perté, I crafted a label that embodies quiet luxury — minimal, moody, and emotionally rich. Using a dark palette paired with grayscale photography, the design leans into elegance without excess. Soft serif typography and spacious layout choices reflect the brand’s high-end positioning. The result? A visual identity that doesn’t scream luxury — it whispers it.

3D Product Animation

I created a dynamic promo video for Pertè, featuring 3D animation of the bottle falling from the sky. The cinematic drop emphasized luxury and impact, highlighting the product's elegance and premium feel.