La Familia Lawn Care LLC

For La Familia Lawn Care LLC, I managed design projects from research to execution. My expertise includes color theory, logo creation, and corporate stationery design like letterheads. I also designed visually appealing newsletter layouts, ensuring clear structure and polished results

Client

La Familia Lawn Carre LLC

DELIVERABLES

Branding

Stationary

Branding

Stationary

Branding

Stationary

Year

2019

Role

Inhouse designer

Type.

To display trust and tradition, I decided to opt in with a primary Serif (Athelas) font and a secondary Serif Font (Montserrat)

Concepts

To display trust and tradition, I decided to opt in with a primary Serif (Athelas) font and a secondary SANS Serif Font (OPEN SANS)

logos

During development, I aimed for simplicity, combining iconography with a type logo. Scanning was necessary for digitizing sketches, and the leaves were made with the Pen tool.

Color theory

Primary Colors:

• Dark Green (#4D7C42): Symbolizes growth and stability, representing strong roots and longevity.

• Off-White (#FAFFF8): Creates a clean, warm, and inviting feel.

Secondary Colors:

• Light Green (#88ED66): Adds nurturing, fresh accents, reflecting care and commitment.

• Black (#E1E1E1): Conveys professionalism and reliability.

Primary Colors:

• Dark Green (#4D7C42): Symbolizes growth and stability, representing strong roots and longevity.

• Off-White (#FAFFF8): Creates a clean, warm, and inviting feel.

Secondary Colors:

• Light Green (#88ED66): Adds nurturing, fresh accents, reflecting care and commitment.

• Black (#E1E1E1): Conveys professionalism and reliability.

Primary Colors:

• Dark Green (#4D7C42): Symbolizes growth and stability, representing strong roots and longevity.

• Off-White (#FAFFF8): Creates a clean, warm, and inviting feel.

Secondary Colors:

• Light Green (#88ED66): Adds nurturing, fresh accents, reflecting care and commitment.

• Black (#E1E1E1): Conveys professionalism and reliability.

usage rules

• Dark Green + White: Clean, strong, and stable.

• Light Green + Black: Fresh, professional accents.

• White + Dark Green: Approachable and consistent.

• Black + White: Professional and clean.

Before

This image, sourced from Adobe Firefly, served as the foundation for the La Familia Lawn Care poster, allowing for customizations to meet the project’s needs.

After

In Adobe Photoshop, I used color correction to change the shirt to green, mesh warp for logo placement, clipping masks, curves, hue/saturation adjustments, and canvas expansion. These techniques ensured a polished, engaging poster for La Familia Lawn Care.