La Familia Lawn Care LLC
La Familia Lawn Care LLC
La Familia Lawn Care LLC
For La Familia Lawn Care LLC, I managed design projects from research to execution. My expertise includes color theory, logo creation, and corporate stationery design like letterheads. I also designed visually appealing newsletter layouts, ensuring clear structure and polished results
Client
La Familia Lawn Carre LLC
DELIVERABLES
Branding
Stationary
Year
2019
Role
Inhouse designer
Early sketches explored leaves, trees, and abstract organic forms to symbolize growth and care. Typography tests balanced “La” and “Familia” for readability, while monogram and full lockups aimed for professionalism and versatility across trucks, shirts, and print.
Early sketches explored leaves, trees, and abstract organic forms to symbolize growth and care. Typography tests balanced “La” and “Familia” for readability, while monogram and full lockups aimed for professionalism and versatility across trucks, shirts, and print.
During development, I aimed for simplicity, combining iconography with a type logo. Scanning was necessary for digitizing sketches, and the leaves were made with the Pen tool.
During development, I aimed for simplicity, combining iconography with a type logo. Scanning was necessary for digitizing sketches, and the leaves were made with the Pen tool.
This tree illustration serves as an additional branding element, reinforcing the family-owned nature of La Familia Lawn Care. As a “family tree,” it symbolizes roots, growth, and community, and is carried across marketing and branding to strengthen the company’s identity.
This tree illustration serves as an additional branding element, reinforcing the family-owned nature of La Familia Lawn Care. As a “family tree,” it symbolizes roots, growth, and community, and is carried across marketing and branding to strengthen the company’s identity.
A leaf-inspired business card symbolizes the company's discipline.
A leaf-inspired business card symbolizes the company's discipline.
#FBFEFA
#FBFEFA
#FBFEFA
#FBFEFA
#FBFEFA
#FBFEFA
#FBFEFA
#FBFEFA
#FBFEFA
#93CC62
#1E1E1E
#4F7D44
The primary palette builds the foundation of the brand: dark green (#4D7C42) represents growth, roots, and stability, while off-white (#FAFFF8) creates a clean, warm, and inviting feel. Together, they balance professionalism with approachability. The secondary colors add flexibility and emphasis. Light green (#88ED66) introduces freshness and care, while black (#E1E1E1) grounds the visuals with professionalism and reliability. Clear pairing rules guide how these colors work together for consistent branding.
#FBFEFA
#93CC62
#1E1E1E
#4F7D44
The primary palette builds the foundation of the brand: dark green (#4D7C42) represents growth, roots, and stability, while off-white (#FAFFF8) creates a clean, warm, and inviting feel. Together, they balance professionalism with approachability. The secondary colors add flexibility and emphasis. Light green (#88ED66) introduces freshness and care, while black (#E1E1E1) grounds the visuals with professionalism and reliability. Clear pairing rules guide how these colors work together for consistent branding.
The wrap design is applied to a company truck in a shaded street setting, showing how the branding integrates naturally with a lush environment while standing out with bold, professional graphics.
The wrap design is applied to a company truck in a shaded street setting, showing how the branding integrates naturally with a lush environment while standing out with bold, professional graphics.
Early sketches explored leaves, trees, and abstract organic forms to symbolize growth and care. Typography tests balanced “La” and “Familia” for readability, while monogram and full lockups aimed for professionalism and versatility across trucks, shirts, and print.
During development, I aimed for simplicity, combining iconography with a type logo. Scanning was necessary for digitizing sketches, and the leaves were made with the Pen tool.
This tree illustration serves as an additional branding element, reinforcing the family-owned nature of La Familia Lawn Care. As a “family tree,” it symbolizes roots, growth, and community, and is carried across marketing and branding to strengthen the company’s identity.
A leaf-inspired business card symbolizes the company's discipline.
#FBFEFA
#FBFEFA
#FBFEFA
#FBFEFA
#FBFEFA
#93CC62
#1E1E1E
#4F7D44
The primary palette builds the foundation of the brand: dark green (#4D7C42) represents growth, roots, and stability, while off-white (#FAFFF8) creates a clean, warm, and inviting feel. Together, they balance professionalism with approachability. The secondary colors add flexibility and emphasis. Light green (#88ED66) introduces freshness and care, while black (#E1E1E1) grounds the visuals with professionalism and reliability. Clear pairing rules guide how these colors work together for consistent branding.
The wrap design is applied to a company truck in a shaded street setting, showing how the branding integrates naturally with a lush environment while standing out with bold, professional graphics.