La Familia Lawn Care LLC

La Familia Lawn Care LLC

La Familia Lawn Care LLC

For La Familia Lawn Care LLC, I managed design projects from research to execution. My expertise includes color theory, logo creation, and corporate stationery design like letterheads. I also designed visually appealing newsletter layouts, ensuring clear structure and polished results

For La Familia Lawn Care LLC, I managed design projects from research to execution. My expertise includes color theory, logo creation, and corporate stationery design like letterheads. I also designed visually appealing newsletter layouts, ensuring clear structure and polished results

For La Familia Lawn Care LLC, I managed design projects from research to execution. My expertise includes color theory, logo creation, and corporate stationery design like letterheads. I also designed visually appealing newsletter layouts, ensuring clear structure and polished results

Client

Client

Client

La Familia Lawn Carre LLC

DELIVERABLES

DELIVERABLES

DELIVERABLES

Branding

Stationary

print

Branding

Stationary

print

Branding

Stationary

print

Year

Year

Year

2019

2019

2019

Role

Role

Role

Inhouse designer

Inhouse designer

Inhouse designer

Type.

Type.

Type.

To display trust and tradition, I decided to opt in with a primary Serif (Athelas) font and a secondary Serif Font (Montserrat)

logos

logos

logos

During development, I aimed for simplicity, combining iconography with a type logo. Scanning was necessary for digitizing sketches, and the leaves were made with the Pen tool.

During development, I aimed for simplicity, combining iconography with a type logo. Scanning was necessary for digitizing sketches, and the leaves were made with the Pen tool.

#FBFEFA

#FBFEFA

#FBFEFA

#FBFEFA

#FBFEFA

#FBFEFA

#FBFEFA

#FBFEFA

#FBFEFA

#93CC62

#1E1E1E

#4F7D44

Before

Before

This image, sourced from Adobe Firefly, served as the foundation for the La Familia Lawn Care poster, allowing for customizations to meet the project’s needs.

After

After

In Adobe Photoshop, I used color correction to change the shirt to green, mesh warp for logo placement, clipping masks, curves, hue/saturation adjustments, and canvas expansion. These techniques ensured a polished, engaging poster for La Familia Lawn Care.